MAXIM INTEGRATED Collaborates with NVIDIA® for Automotive Infotainment and ADAS

Maxim brings expertise in high-performance analog integration to NVIDIA automotive platforms.
Maxim Integrated has collaborated with NVIDIA to enable the analog blocks on automotive infotainment and advanced driver assistance systems(ADAS) for NVIDIA’s DRIVE CX(cockpit) and PX(piloted driving) platforms.
Growing demand for technology in mobile applications has changed how consumers interact with each other and the world around them. This heightened expectation for advanced user experience is also influencing how automakers architect their infotainment systems to stay competitive with technology trends. To address concerns raised about the impact that these interactive technologies will have on driver distraction, automakers have increased their focus on safety requirements within entertainment platforms. This balance between infotainment and ADAS is one of the foremost challenges facing today’s automotive ecosystem.
To meet this safety-in-entertainment challenge, NVIDIA has developed complex automotive system-on-chips (SoCs) which are digital supercomputers capable of driving multiple functions with unique parallel processing architecture and large computing power. Maxim leverages its experience in automotive and its wide product portfolio to address three key analog IC factors that cannot be neglected in any system-level design: heat, size, and efficiency.

 
“Maxim develops the high-performance analog ecosystem required to drive NVIDIA’s supercomputer platform,” said Kent Robinett, Managing Director of Automotive Sales and Marketing at Maxim Integrated. “Our collaboration enables new possibilities for infotainment and ADAS markets within automotive, and is a platform for ongoing developments in automotive-grade USB, power management, high-speed video transfer, precision MEMS, and wireless radio tuner RF-to-Bits® solutions.”
“Maxim’s innovative analog solutions bring unique capabilities to the automobile of the future,” said Ross Jatou, Vice President of Automotive Hardware Engineering at NVIDIA.
By Timothy oseam@icnweb.co.kr