EU Industry Commissioner Elżbieta Bieńkowska to open Global Business & Markets 2015
Industrial locations from across the globe showcase their advantages and opportunities at Europe’s biggest foreign trade platform

The “Global Business & Markets” showcase at HANNOVER MESSE represents a unique platform for supporting small and medium-sized enterprises (SMEs) in their business activities abroad. Elżbieta Bieńkowska, the new EU Commissioner for the Internal Market, Industry, Entrepreneurship and SMEs, will kick off a series of conferences directed at global growth markets for industry. Along with the Investment Lounge in Hall 6, the exhibition part of the event features industrial locations from around the world, including partners of exporting SMEs such as the German chambers of commerce from around 40 different nations.

A high-caliber opening event devoted to the keynote theme for HANNOVER MESSE – Industry 4.0 – will take place at the beginning of the event on Monday, 13 April. Elżbieta Bieńkowska will speak on the industrial policy goals of the EU. The initiator of the event is Germany Trade & Invest (GTAI), a federal trade promotion agency. Featuring an exciting discussion on the export opportunities spawned by the fourth industrial revolution in combination with smart services, GTAI will bring together international representatives from the from the “old” and “new” economy.

Investment Lounge celebrates fifth anniversary
GTAI is moreover a longstanding partner of the Investment Lounge at the Global Business & Markets event, which is celebrating its fifth anniversary this year. The Lounge is dedicated to promoting networking among SMEs concerning international market opportunities and to winning foreign investors for Germany as an industrial location. New partners of the Investment Lounge include the German Chamber of Industry and Commerce (DIHK) as well as Germany’s worldwide network of Chambers of Commerce (AHK). The globally operating trust company InterGest will once again be present as a partner of the Investment Lounge. InterGest helps companies in setting up and efficiently managing foreign branch offices, allowing them to concentrate on sales and customer relations. This year’s official Partner Country, India, is sending its largest financial institute as a new partner to the Investment Lounge: the State Bank of India (SBI), which supports enterprises in initiating and expanding business relations with and from India. Inside India the bank has a market share of 25 percent and maintains an international network covering more than 35 nations and all the world’s time zones.

Events: Entrepreneurship, with a special focus on practice
The partners behind the events staged at Global Business & Markets aim to make access to important growth markets easier. They also want people to share their experiences and facilitate business networking at top management level. That’s why “India Day” has been given the motto of “Practical Experience Put into Practice”. Indian and German companies will share their experience at an event hosted by Maier + Vidorno, GTAI and the German Association for International Cooperation (GIZ ). DIHK and GTAI are inviting visitors to attend a panel discussion featuring international experts speaking on the topic of German-American trade relations. These talks will focus on the negotiations for the Transatlantic Trade and Investment Partnership (TTIP) between the United States, which has been named the Partner Country for HANNOVER MESSE 2016, and the EU. Russia Consulting will take a closer look at the current problems involving business relationships with Russia during an information evening, while the 9th German-Japanese Economic Forum will focus on Industry 4.0 and the German Chambers of Commerce abroad will highlight the changes that will result from the many different free trade agreements currently under negotiation. Efficient distribution, the right location, the right legal form – InterGest will discuss these three essentials of a successful presence in Germany in a special event for foreign exhibitors.

Saudi Arabia’s cluster strategy provides ideal opportunities for industrial companies in Germany and Europe. Top-level representatives from Saudi-Arabian industrial policy will explain the goals of the country in the development of globally competitive clusters. The UNIDO (United Nations Industrial Development Organization) will focus on sustainable industrial development in developing and emerging nations. This is how the organization wants to promote technology cooperation, knowledge transfer and networking. In addition, the Netherlands, last year’s Partner Country at HANNOVER MESSE, will host a “Knowledge Day” on industrial innovations on Friday at the show (17 April).

The Global Business & Markets exhibition: global coverage.
Occupying some 4,500 square meters of display space, the exhibition part of Global Business & Markets features 195 exhibitors from 48 nations and represents a unique forum facilitating global opportunities for industry. HANNOVER MESSE offers first-hand expertise and concrete support in implementing projects abroad, generating worldwide exhibitor interest. As a supplement to the central exhibition stand (Hall 6) of this year’s official Partner Country, India, the Global Business & Markets display includes several Indian exhibitors who rely on industrial cooperation. This includes investment locations, but also industrial associations from the electrical and mechanical engineering sectors as well as industrial enterprises from India. Poland will be represented at Global Business & Markets with a total of three group pavilions and 30 industrial enterprises, including the Polish embassy, the region of Lublin and the Polish trade promotion agency PAIZ. Silk Road Parks will be present at the event with the goal of creating a Eurasian bridge for industrial production – i.e. promoting the establishment of businesses and manufacturing operations in Lithuania, Belarus and China under joint cluster management. The initiative and expertise for this large-scale project comes from Bavaria’s “Chemical Cluster”. And the city of Moscow is also eager for a dialog with the world’s industrial enterprises at HANNOVER MESSE, occupying a stand at the event and presenting an information event focusing on the Russian metropolis’s development of a network high-tech companies.

The Hamriyah Free Zone Authority (HFZA) has been an exhibitor at Global Business & Markets for many years. The zone, which is located in Sharjah in the United Arab Emirates, is the logistical hub of market access for the neighboring countries and global economic regions. The USA Investment Center is participating again, offering support and advice for technology companies seeking to set up shop in the United States.

Global Business & Markets is the largest export business event in Europe. It is supported by virtually all organizations and associations involved in German foreign trade. The initiators are the Federation of German Industry (BDI) and Deutsche Messe. The patrons are the German Ministry for the Economy and Energy and the State of Lower Saxony.

HANNOVER MESSE – Get new technology first!
The world’s leading trade fair for industrial technology is staged annually in Hannover, Germany. This year’s event runs from 13 to 17 April and features India as the official Partner Country. HANNOVER MESSE 2015 will place a strong emphasis on Industrial Automation & IT, Power Transmission & Control, Energy & Environmental Technologies, Industrial Subcontracting, Production Engineering & Services and Research & Development.

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