Advantech Moves Forward with Strategic Expansion
Advantech, a global leader in AIoT, has successfully finalized its acquisition of block shares in AURES Technologies SA, a French company renowned for its POS and Kiosk brands. On October 1, 2024, Advantech concluded the block trade of 1,430,381 shares from the major AURES shareholder and subscribed the first tranche of convertible bonds amounting to EUR 2,500,000.
Following this acquisition, AURES will operate under the new brand name “ADVANTECH-AURES”, reflecting the synergy between the two companies. The new brand aims to honor the spirit and value proposition of AURES while being bolstered by Advantech’s expertise, debuting in the market with a mission to provide value-driven products and services. The primary goal of ADVANTECH-AURES is to initiate growth in the retail and hospitality sectors and expand its product and solution offerings into the broader intelligent city services market, aspiring to become a leading player in this field.
MC Chiang, the newly appointed CEO of AURES and Vice President of Advantech Service-IoT Group, stated, “This partnership enables both companies to leverage their combined expertise to enhance product offerings and expand into rapidly changing markets.” He highlighted that AURES has a strong heritage of product innovation and leadership, with well-established brand and channel networks across Europe, Australia, and the US, complemented by service support through RTG in the US. Through this collaboration, ADVANTECH-AURES aims to deliver a broader range of product portfolios, focusing on quality, design, and integrated AIoT solutions.
Patrick Cathala, Founder and Chairman of AURES, reflected on the journey that began in October 2023 when AURES and Advantech first formed their partnership. He said, “For 35 years, we are proud of what our team has accomplished and AURES has been dedicated to creating high-quality products and serving our customers with passion. This collaboration is built on a foundation of meticulous planning and a shared vision for future growth. With the Advantech-Aures partnership, we are entering an exciting new phase alongside Advantech. Together, we are stronger.”
