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SATO to showcase DataLase inline digital printing solution at CeBIT

SATO, a leading global provider of Auto-ID solutions that unleash the Internet of Things (IoT), will showcase its revolutionary DataLase Inline Digital Printing technology at CeBIT 2017.

Demonstrations of the DataLase technology will be taking place at the SATO stand in the Japanese Pavilion, Hall 12, during CeBIT, the world’s leading event for the digitalization of business, government and society. The exhibition is being held in Hannover, Germany, 20-24th March, 2017.

DataLase Inline Digital Printing is a disruptive technology that delivers enhanced flexibility, quality, productivity and consumer interaction not seen before in the print and packaging sector. It is essentially an inkless, late stage digital print solution that enables true real time marketing capability for brands.

For printers, packers and fillers, the DataLase solution can be integrated into existing production lines, avoiding excessive investment costs and enables high speed, high quality printing at the point of packing or filling. There is also a reduction in SKUs through the removal of the requirement for pre-printed materials, delivering a significant and positive impact to cost and efficiency, minimising inventory and tie-up of capital.

Brands and retailers in the food and beverage, pharmaceutical, personal care and household products sectors can benefit from access to a new level of fast-turnaround pack differentiation, with stand-out promotions and key variable data messages that represent progress from traditional marking style graphics.

Mark Naples, Chief Marketing Officer at DataLase, said: “Inline Digital Printing is a unique breakthrough technology that allows true real-time messaging and variable data on pack for a variety of applications, truly unleashing the power of the IoT for brands.


“DataLase Inline Digital Printing solutions deliver integration versatility and are designed to complement the industry’s most dynamic production lines running cartons, bottles, labels, flexible materials, cases and other packaging materials. The solution is changing the way that consumers can connect with brand owners, whilst delivering efficiency across the supply chain in terms of production, speed-to-market and cost.”

SATO acquired DataLase and its technology in December 2016 to enhance its offer as a one-stop Internet of Things (IoT) solutions provider. The Tokyo-based company will unveil a range of new technologies at stand D04 during CeBIT, which embrace the power of data to improve customers’ business processes, growth and results.

SATO Holdings CPO and DataLase Board Member Noriyasu Yamada said, “DataLase technology is a perfect fit with our commitment to streamline operations and add value for customers. The state-of-the-art solution enables a whole new dimension of customer value in hyper-personalization, with data utilized on-demand in real time, to provide benefits for brand owners who can make a direct 1-to-1 connection with the end user.”]

Other SATO solutions being demonstrated during CeBIT include the Vision Retail Platform, which improves efficiencies and increases sales for retailers, and PJM RFID Smart Cabinet, a smart inventory management device for healthcare.

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