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Korea is Partner Country at HANNOVER MESSE 2009 – Contract to be signed in Seoul

Korea will be the Partner Country at HANNOVER MESSE 2009 (20 to 24 April), where it will showcase cutting-edge technologies, state-of-the-art innovations and visionary concepts for the future. The contract will be officially signed today at the JW Marriott Hotel in Seoul by representatives of HANNOVER MESSE and the Korea Association of Machinery Industry (KOAMI) in the presence of representatives from the Korean Ministry of Knowledge Economy (MKE). For several years now, the Partner Country concept has been a key element of the world’s leading technology event. Wolfgang Pech, Vice-President at HANNOVER MESSE, remarks: “It is our pleasure to welcome Korea as our Partner Country next year. We are confident that both trade visitors and exhibitors and the Partner Country itself, which will be represented at all 13 flagship fairs, will benefit from a wealth of new contacts and business opportunities.”

HANNOVER MESSE opens doors to new markets and offers a wealth of import and export opportunities

As an international platform for technology transfer and a driving force behind new technological developments in all sectors of industry, HANNOVER MESSE 2009 will offer exhibitors and trade visitors from its Partner Country excellent opportunities for establishing and developing new national markets, not to mention import and export openings worldwide. An interdisciplinary event, HANNOVER MESSE embraces the entire industrial value-creation chain and serves as an economic, scientific and political “driver”. In addition, Korean exhibitors will be presenting products from the cutting edge of technology at all 13 flagship shows, thus putting Korea in the limelight at HANNOVER MESSE 2009. Indeed, Korea as the Partner Country can anticipate a high level of interest from trade visitors from around the world. The trade show Energy, a leading international event that unites no less than three flagship fairs, including the new, prestigious trade show Wind, will attract particular attention.

Germany is the most important European trading partner

With the bilateral volume of trade totaling a record 19.6 billion euros in 2007, Germany is Korea’s most important European trading partner. “For Germany and Europe, partnership with Korea will become ever more relevant in the future,” comments Wolfgang Pech. He notes that the decision in favor of Korea as the Partner Country at HANNOVER MESSE 2009 ties in with the strong presence of German industry during the Asia-Pacific Conference in Seoul in October 2007.

Jung-Il Choi, Ambassador of the Republic of Korea, remarks: “Despite the difficult situation in the world economy – for example, the instability of the global financial market and an economic downturn in the industrial countries – Korea is anticipating further growth in exports as a result of the diversification of its trading partners and the greater competitiveness of its export goods. For this reason we are delighted that Korea will be participating at HANNOVER MESSE 2009 as the event’s Partner Country. Germany is Korea’s largest trading partner in Europe. We expect that Korean companies and trade visitors at the world’s most important technology showcase in Germany will be able to develop their contacts both in Korea and internationally and use them to boost business.”

Mechanical and plant engineering a key sector in Korea

One of the principal sectors of the Korean economy is mechanical and plant engineering. According to a KOAMI forecast at the beginning of July 2008, domestic demand for general industrial machinery has increased to a value of around 50 billion euros. Key areas are energy technology, environmental engineering as well as the chemical and steel industries. Projects currently in progress include the construction of two LNG (liquefied natural gas) power plants in Dangjin (province of South Chungcheong), representing an investment of 900 billion won (around 525 million euros), and a second factory producing solar cells and modules in Eumseong (province of North Chungcheong), an investment of some 300 billion won (approximately 177 million euros).

WORLD ENERGY DIALOGUE: Forum on energy production and distribution

As in Germany, the issues of energy and energy efficiency take center stage in Korea. Chaired by environment expert Professor Dr. Klaus Topfer, the WORLD ENERGY DIALOGUE at HANNOVER MESSE 2009 will be a unique forum for intensive discussion. Under the motto “Sustainable Energy Supply”, high-caliber experts at the WORLD ENERGY DIALOGUE, which runs from 21 to 22 April, will discuss the growing global demand for energy and new solutions for power generation and distribution. Russian Energy Minister Sergei Shmatko is one of the speakers scheduled for the first day of the event.

Korean government supports new process technologies for greater energy efficiency

In the light of increasing oil prices, the Korean government has put forward a plan that outlines a requirement for particularly energy-intensive industrial sectors to implement energy-saving technologies by 2012 with the aim of reducing the consumption of oil and energy. As part of the plan, the government is supporting eight branches of industry with notably high energy consumption. These include Korea’s petrochemical industry, one of the world’s largest processors of crude oil and a key sector of the Korean economy. The goal is for Korea to become the hub of the crude oil business in North-East Asia during coming years. Starting in 2010, for example, a new center for the crude oil industry will be built in Yeosu (South Jeolla province) – with modern systems for refining, storing and shipping up to six million barrels of crude oil.

Visions for the future to be debated at the Korean-German Business Summit

Visions for the future will be a focal point at HANNOVER MESSE 2009. An example of this is the annual R&D Innovations Market in Hall 2 – an area in which Korea and Germany have long enjoyed successful collaboration. In 2006, for instance, Federal Research Minister Dr. Annette Schavan launched a campaign captioned “Germany and Korea: Partners in Research and Development”, which brings together scientists from both countries and involves more than 100 university partnerships. In 2009, the Korean-German Business Summit – a joint effort on the part of the Asia-Pacific Committee of German Business (APA), Deutsche Messe as the makers of HANNOVER MESSE and the Federation of Korean Industries (FKI) – will get the collaborative ball rolling on 20 April, with high-ranking members of the political and business community in attendance. The Korean-German Business Summit is dedicated to the very latest R&D projects and cutting-edge technologies, as well as economic relations.

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