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CeBIT India 2015 helping to pave the way for India’s digital future

India is in the midst of a digital transformation, with the business sector hailing the importance of digital innovation and the country’s government launching a bold “Digital India” economic growth program. It’s the perfect setting for CeBIT India, which runs in Bangalore at the end of October and promises a fascinating lineup for all participants, particularly SMEs and female entrepreneurs from India.

The Indian market never ceases to impress. The latest analyses indicate that India currently imports around 100 billion US dollars’ worth of electronics every year and could well be importing four times that volume by 2020. At the same time, the country’s government has started a “Digital India” program aimed at making India an attractive business location for the IT industry. In short: it’s green lights all round in the Indian IT market.

All of these factors spell near-perfect conditions for CeBIT India. With its lead theme, “d!conomy,” the show fits in brilliantly with the Indian government’s plans in that it opens up new business opportunities for the international IT sector and creates a powerful digital marketplace for Indian IT firms. CeBIT India 2015 will be held from 29 to 31 October at the Bangalore International Exhibition Centre (BIEC).

“India is well on the way to becoming a digital superpower. This year’s CeBIT India will gather a range of key stakeholders around the negotiating table, stimulate dialogue on the digital economy and, in doing so, lend support to the government’s ‘Digital India’ program. Last year, more than 120 Indian SMEs participated at the show, where they initiated a lot of new business,” said Wolfgang Lenarz, Deutsche Messe’s Senior Vice President Global Fairs. “This year, we want to drive growth in the SME sector by partnering with leading Indian IT industry associations, such as CLIK, FITDAK, FAIITA and COWE. We will get local SMEs talking with IT-sector players from other countries and help them tap into new global sales opportunities in the digital economy.”

CeBIT India facilitates Indian SMEs in their key role as drivers of the country’s digital future by offering them a highly effective platform on which to demonstrate their innovative spirit to a global audience. This year, over 200 SMEs will be showcasing their products and innovations at a series of dedicated pavilions with the support of India’s leading IT industry associations, FICCI, MAIT, CLIK, FAIITA, FITDAK and STPI. “FICCI is happy to be associated with CeBIT India this year,” said FICCI Secretary-General A. Didar Singh. “Taking forwards the Government’s Digital India vision, FICCI and CeBIT India 2015 will create a platform for pertinent discussions about the digital future of India. With its lead theme of d!conomy, CeBIT India 2015 aims to bring a digital solutions marketplace to India, paving the way for India’s Digital India vision, and bringing the public and private sectors from across India together. FICCI will also lead India’s participation at CeBIT 2016 in Hannover.”

Another key participant this year is COWE, India’s Confederation of Women Entrepreneurs, which is likewise staging a dedicated pavilion at the show. Rupa Rani, the Founder, Chairperson and President of the Karnataka Chapter of COWE, explains: “At COWE, we are engaged in the social and economic upliftment of women, gearing women power through entrepreneurship. CeBIT India is an excellent platform for our members to connect with a global IT audience and grow their network.”

CeBIT India 2015 is organized by Hannover Milano Fairs India Pvt. Ltd., the Indian subsidiary of a global joint venture between Deutsche Messe AG (Germany) and the Fiera Milano Group (Italy). It is shaping up to be a major focal point for India’s IT industry – which is only natural, given that it is staged in partnership with India’s leading IT industry associations, including the Federation of Indian Chambers of Commerce and Industry (FICCI), the Manufacturers Association for Information Technology (MAIT), the Consortium of Electronic Industries of Karnataka (CLIK), the Federation of All India IT Associations (FAIITA) and the Federation of IT Dealers’ Associations-Karnataka (FITDAK).

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